Kendra Scott Project

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For my creative communications class, each student was assigned a brand to campaign for the entire semester. Our job was to target the tween audience with our "big idea." I chose Kendra Scott as my brand due to its popularity in the Fort Worth area. The "big idea" for the campaign was "Your Style. Your Story." I wanted tweens to be able to express their unique individuality through jewelry. Below are a few advertisements I worked on for the campaign.